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Top 10 mistakes people make with the news media Self Help Articles | May 16 Authentic Kevin Labanc Jersey , 2008
There are any number of mistakes people make when they?re faced with dealing with the news media but, in my opinion as both a journalist and media trainer of long standing experience, here are the top...


There are any number of mistakes people make when they?re faced with dealing with the news media but, in my opinion as both a journalist and media trainer of long standing experience Authentic Justin Braun Jersey , here are the top 10 mistakes.


1.?????? Not believing that it?s your interview as well. Thinking that it?s purely the journalist?s interview and worrying, therefore, about what you might get asked. Remember the Henry Kissinger line as he strode into media conferences ? ?anyone here got any questions to go with my answers??


2.?????? Giving in too easily to the media instead of standing up for yourself. I?ve seen CEOs who wouldn?t take any rubbish from people at work submit like a pussycat to the news media ? and it?s not a pretty sight.


3.?????? Agreeing to instant interviews instead of making sure you allow enough time for proper preparation. Lie to the media if you have to ? they?ll lie to you to get their own way and you might have to use similar tactics, like fibbing that you?re in an important meeting and that you?ll call them back in 20 minutes. That much preparation time might be short but it?s a lot better than no preparation at all.


4.?????? Believing every word in the journalist?s questions. Quite often Authentic Tomas Hertl Jersey , journos will invent things to try you out ? a kind of fishing expedition to see what they can catch. Remember that you?re the expert and that?s why the media are chasing you so don?t let them browbeat you with exaggeration, bluff or downright lies.


5.?????? Being far too polite if you?re asked impertinent or ill-mannered questions. In my media training workshops I always advise participants to think of a social situation like drinks at the bar, a dinner party or a BBQ with neighbours ? and react to the journalist as you would if you were asked such a question there. That usually makes them stand up for themselves a little more ? see point 2 again.


6.?????? Forgetting your bridging phrases and sitting there with an open mouth and blank mind.? There?s any number of these phrases. I heard a new one last night on TV news that I thought was worth repeating ? ?look, I?m not here today to talk much about that Authentic Martin Jones Jersey , but I can tell you that?.?


7.?????? Failing to have key messages and delivering them. You need to develop three or four key messages and have evidence to back them up. Then, make sure you inject them into the interview - otherwise, why are you there talking to the journalist in the first place? With practice, you should stick to your messages and repeat them Authentic Joonas Donskoi Jersey , with variations in the words used so it doesn?t sound like you?re repeating yourself.


8.?????? Not injecting some ?entertainment value? into the interview. Too many people believe the news media are there purely for information gathering but today?s news media, more than ever before, want that information delivered in an entertaining fashion. That could involve pithy catch-phrases, analogies Authentic Joe Pavelski Jersey , humour or scorn ? any number of techniques. Perhaps just letting your own personality show is a good start.


9.?????? Not being passionate about your messages. How can you expect to convince the journalist and hisher public about your sincerity and beliefs if you?re not being passionate about them? Nothing kills a media interview more than a lacklustre performance by the interviewee.

And, finally ? not understanding the limitations of radio and TV compared with print. Print will take a lot more detail (especially local newspapers) than its electronic counterparts. But, if you can appear on TV regularly, even with short interview grabs Authentic Brent Burns Jersey , you can build up a far more powerful image and perception in the public mind. A dog crate is a necessity for your dog, through his puppy days and for his whole life. Your dog's ancestor, the wolf, had a den to call home Authentic Erik Karlsson Jersey , a place of safety. The dog crate takes the place of the den, which is deeply embedded into your dog's instincts. The crate should be kept in a room where the dog can go for a retreat to rest.

A dog crate can make an enormous difference in house-training your new puppy. He will not want to do his 'business' in the close quarters of the crate. If you take him immediately from the crate to the backyard, where he can conveniently do it there, he will get the idea quickly. Using his dog crate will make dog training easier on you and your puppy.

Dog crates come in many different styles and sizes; everything from a standard dog crate to designer dog creates. It's best to get a crate for training your dog that's only just big enough for your dog to lie down in Authentic Logan Couture Jersey , because that gives him more of a sense of security. Some dog crates come with adjustable panels, so that you can gradually increase the size of the dog crate as your puppy grows.

A plastic dog kennel with metal barred doors are acceptable with airlines, if there's a chance that you will be traveling and would take your dog with you. For dogs with heavy fur, a wire dog kennel may be more comfortable because of the better air circulation Authentic Joe Thornton Jersey , and a blanket could be placed over it in colder weather.

Following these simple suggestions will ensure that the dog crate you choose for your pet will provide comfort and security for years to come.

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